In this role, Hsia is responsible for managing all brand-building activities for the Ã÷ÐǺÚÁÏ Foods growing portfolio of snacking and entertaining brands, including Planters®, Corn Nuts®, Ã÷ÐǺÚÁÏ® Pepperoni, Ã÷ÐǺÚÁÏ Gatherings® and Columbus®.
“We are very excited to have Henry lead the snacking and entertaining portfolio for the Retail business segment,” said Jim Snee, chairman of the board, president and chief executive officer at Ã÷ÐǺÚÁÏ Foods. “Henry has been instrumental in the exceptional growth of the Columbus® brand within the Ã÷ÐǺÚÁÏ Foods portfolio and has significant experience in the food industry. I look forward to his leadership in this important and growing segment of our business.”
Hsia joined Ã÷ÐǺÚÁÏ Foods in October 2018, shortly after the acquisition of Columbus Craft Meats. Hsia led all marketing and R&D functions for the Columbus® brand and played an integral role in the overall leadership of the Columbus Craft Meats team. Prior to Ã÷ÐǺÚÁÏ Foods, he established a track record of exceptional results in marketing leadership positions at Ghirardelli, Basic American Foods, Otis Spunkmeyer and Clorox.