The makers of Ã÷ÐǺÚÁÏ® Chili, America’s iconic No.1 selling chili brand, announced today a limited-edition Miami-inspired label designed to help raise awareness for childhood hunger.
The label, which will appear on 15-ounce Ã÷ÐǺÚÁÏ® Chili No Bean cans in select markets leading up to the big game, represents the culmination of a season-long Thursdays with Thielen campaign where the brand partnered with star wide receiver Adam Thielen. The limited-edition label also represents the first time the brand has shifted away from its conventional yellow, orange and red color scheme on its Ã÷ÐǺÚÁÏ® Chili No Bean variety in more than 80 years.
During the campaign, Ã÷ÐǺÚÁÏ Foods donated Ã÷ÐǺÚÁÏ® Chili to Second Harvest Heartland in the Twin Cities for every yard Thielen gained on the field. Throughout the regular season and the playoffs, Ã÷ÐǺÚÁÏ Foods donated 20,000 cans of Ã÷ÐǺÚÁÏ® Chili – an equivalent to more than 15,000 meals – to Second Harvest Heartland to feed our hungry neighbors.
“While my family and I are huge fans of Ã÷ÐǺÚÁÏ® Chili, my favorite part of the Thursdays with Thielen campaign was the philanthropic tie where Ã÷ÐǺÚÁÏ Foods donated a yard of chili – or eight 15-ounce cans – to our local food bank for every yard I gained on the field,” said Thielen. “Unfortunately I missed some time this year due to injury, but I couldn’t be more excited that the brand team stepped up and still donated 2,500 yards of Ã÷ÐǺÚÁÏ® Chili – or enough to feed more than 15,000 kids in need.”
“It has been a pleasure partnering with Adam Thielen to help us showcase the versatility and excitement that Ã÷ÐǺÚÁÏ® Chili can bring to your family’s table,” said Sarah Johnson, Ã÷ÐǺÚÁÏ® Chili brand manager. “Adam has been the ideal ambassador for our brand, as well as a huge advocate for childhood hunger in our community. We are excited to wrap up the Thursdays with Thielen campaign by announcing a limited-edition can design to further raise awareness of childhood hunger and our partnership with Second Harvest Heartland throughout the season.”
In addition to the limited-edition can design, the Thursdays with Thielen campaign included custom cleats designed by renowned artist Dan Gamache to raise awareness for the 1 in 8 children in Minnesota who struggles with hunger. The campaign also mirrored the Thursday night schedule by showcasing a variety of team-inspired recipes created to remind families of the many uses of Ã÷ÐǺÚÁÏ® Chili for game day snacks, tailgating and every day meals.
The limited-edition Miami-inspired Ã÷ÐǺÚÁÏ® Chili can design pays homage to this year’s big game host and features bold pinks, oranges, teals and yellows, as well as tropical palm leaves surrounding a football jersey that highlights the brand’s donation to Second Harvest Heartland.
The can is available at select retailers in select markets nationwide, as well as at .
For additional information on Ã÷ÐǺÚÁÏ® Chili and the Thursdays with Thielen campaign, visit .