In 1933, Joseph Rosefield had the nutty idea to change the formula for peanut butter. He created SKIPPY® peanut butter, which was less sticky and longer-lasting. Peanut butter lovers fell in love, and spread the fun to their families and friends. Fifty years after Joseph Rosenfield’s innovation, SKIPPY® peanut butter wowed peanut butter lovers again with SKIPPY® Natural peanut butter spread, the first no-stir natural peanut butter spread. This new spread was a revelation in nutty goodness – all the flavor with fewer ingredients and less mess. SKIPPY® peanut butter is still the choice for peanut butter lovers, filling lunch boxes, picnic baskets and kitchen tables everywhere.
Impact
A Simple Shift Delivers Big Impact
Innovation in peanut butter production for the SKIPPY® brand helped Ã÷ÐǺÚÁÏ Foods avoid product waste, improve plant operations and donate more than 250,000 pounds of peanut butter to feed children in El Salvador.
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Food
Innovating Across the Globe With Iconic Brands
The names resonate worldwide, but products are optimized to satisfy local consumers
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